Why Apple failed in India to increase iPhones Sales? Don't buy iPhone Xr, iPhone Xs and iPhone Xs Max without reading this article
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| National Guruji
Recently Apple announced its new iPhones that are iPhone Xr, iPhone Xs and iPhone Xs Max and Apple Watch Series 4.
The price of the iPhone Xr start in India at ₹76900 for 64GB base variant and it goes high as ₹144900 for iPhone Xs Max 512GB variant.
Fewer days ago there is report published saying that Apple sold fewer than 1 million iPhones in India.
Definitely Price of iPhones in India is the biggest factor that affects the iPhone sales.
But there are lots of other factors which also affect the sales of iPhones in India.
Apple is failed to compliance the guidelines of TRAI and other Indian regulatory authorities. Apple denied TRAI's Anti-spam app on Apple Store due to privacy and security reasons further Apple is failed to developing its own Anti-spam system.
Apple is not providing India specific services.
Apple Map is the biggest joke in India and Siri can't understand Indian English Pronouncements.
Further Apple's after sale service when your product is out of the warrantee is too costly.
Apple is not familiar with Indian culture and the mindset of Indian Consumers/Customers.
Apple is doing cost cutting and in every aspect it just thought about Profits only, Apple is not providing necessary accessories in the box for more earnings.
Apple is not providing dongle lighting cables to 3.5mm jack in the box to earn money from it.
If you purchased iPhone Xs Max 512GB at ₹144900 although you will get 5W charger only for fast charging you have to buy a new fast charger.
Apple is 10 year behind the other smartphone companies working in India like Xiaomi, Oppo, Vivo, Honor, Oneplus etc.
Xiaomi in just ₹20999 providing Pocophone F1 with Snapdragon 845 and Qualcomm quick charge 3.0 while Apple is doing cost cutting in ₹144900 iPhone Xs Max.
If we Compare Apple iPhone Xs Max's 512GB variant with Samsung Galaxy Note 9's Variant there is huge difference of price ₹60000.
Samsung Galaxy Note 9's 512GB variant is available at ₹84900 and iPhone Xs Max price is ₹144900.
Further its new trend in India, every smartphone company set less price in India compared to Global versions like Samsung Galaxy Note 9's US price is $1250 (if we convert into Indian ₹ then it will be ₹90000 with conversion $ rate is 72) which is higher than India price ₹84900 due to Make in India project.
While on other side Apple just producing older models of iPhone like iPhone SE and iPhone 6s in India and also charging high prices for older models also although it's a duty free under Make in India project.
If we compare the Apple's iPhone Xs Max 512GB variant US price then its $1449 (₹104328) and India Price is ₹144900 which is 39% higher than US Price ( difference of ₹40572). This difference of ₹40572 is not only limited to import duty, GST and other various taxes but it also includes Apple's extra profits from India.
Apple is don't understand that India is Price sensitive market, if Apple doing this type of work for long time in India then definitely its sales goes down day by day and it is difficult for Apple to survive in India.
Apple's new iPhones price in US is 40% lower than India although people are discussing about Apple's high price, further new iPhones are not big improved over iPhone X.
Apple's simple methodology to increase iPhones price every year because customer are buying at higher price, so if you pay higher price for this iPhones then next year iPhone's price will go higher than this year.
There is no need to buy $1000 (in India ₹100000) iPhone every year because apple is already committed to its older device as iPhone 5s is 6 years old although getting iOS 12 update which is currently used in all latest iPhones.
So what you think about Apple and its Price strategy for India is justified or not tell me by your comments below.
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